In India, the popularity of football has surged, and platforms like Facebook Live have become essential for broadcasting local matches. Many Indian products, such as the fantasy sports app Dream11, leverage these live streams to engage users. Dream11 allows fans to create virtual teams and compete based on real-time performances during football games streamed on Facebook. This integration not only boosts user interaction but also promotes local digital innovations.
Additionally, Indian brands like Myntra and Flipkart often sponsor these live football events on Facebook, showcasing their products to a massive audience. For instance, during a live match, they might feature athletic wear or sports equipment, tapping into the growing sports culture. This approach helps local businesses reach global viewers, enhancing India\“s presence in the digital economy through football and social media. |
