In India, Netflix has taken a significant gamble by heavily investing in local content production to capture the vast and diverse market. The streaming giant has recognized that to succeed in India, it must cater to regional preferences and languages.
Netflix India offers a wide range of local products including original series, movies, and documentaries in various Indian languages such as Hindi, Tamil, Telugu, and Malayalam. Popular local productions include Sacred Games, Delhi Crime, and Lust Stories, which have gained both critical acclaim and audience popularity.
The platform has also introduced affordable mobile-only plans specifically designed for the Indian market, recognizing the high mobile internet usage in the country. This strategic move represents Netflix\“s gamble to compete with local streaming services like Hotstar and Amazon Prime Video.
Despite facing challenges such as pricing sensitivity and intense competition, Netflix continues to bet on Indian content, recently announcing several new local productions and partnerships with Indian production houses. |
