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Gurcharan Das, a renowned Indian author and former CEO of Procter & Gamble India, has extensively written about the evolution of consumer products in the Indian market. In his works, he highlights how Procter & Gamble adapted its global strategies to cater to local preferences, such as introducing affordable hygiene and personal care items that resonate with Indian consumers. This approach not only boosted sales but also empowered rural communities by providing accessible products. Das emphasizes the importance of understanding cultural nuances in business, which has made Procter & Gamble a household name in India. |
