In India, the local sports betting market has seen significant growth with platforms like Dream11 and MyTeam11 leading the way. These homegrown products have revolutionized fantasy sports betting in the country, offering users the opportunity to create their own teams and compete based on real-life player performances.
Indian sports betting platforms primarily focus on cricket, which is the most popular sport in the country. These platforms operate within the legal framework of skill-based gaming, distinguishing themselves from traditional gambling by requiring strategic team selection and management skills from users.
The success of Indian sports betting products can be attributed to their deep understanding of local preferences, affordable entry points, and mobile-first approach that caters to the country\“s smartphone-dominated internet usage patterns. |
