The ISB Super League is an exciting sports competition organized by the Indian School of Business, featuring various athletic events and team competitions that promote sportsmanship and healthy competition among participants.
In the context of Indian local products, the league has partnered with several indigenous brands to showcase authentic Indian merchandise. Patanjali products, known for their Ayurvedic formulations and natural ingredients, are prominently featured during the events.
Another notable local product associated with the league is Khadi clothing, which represents India\“s traditional hand-spun fabric industry. These garments are often worn by participants and officials, supporting local artisans and promoting sustainable fashion.
The league also incorporates traditional Indian sports equipment made by local manufacturers, such as cricket bats from Kashmir willow and footballs produced by small-scale Indian sports goods companies in Meerut and Jalandhar. |
