In India, the popularity of football has been growing steadily, and local products are emerging to cater to this expanding market. One notable example is the \“Kolkata Derby\“ merchandise, which includes jerseys, scarves, and accessories featuring traditional Indian motifs combined with football themes. These products are often made from locally sourced materials like cotton and silk, supporting Indian artisans.
Another key product is the \“Chai Stall Football\“ app, developed by an Indian startup, which allows users to watch live Euro 21 matches while ordering local snacks like samosas and chai through integrated delivery services. This app emphasizes community viewing, reminiscent of Indian street-side gatherings, and uses regional languages for broader accessibility.
Additionally, Indian companies have launched \“Desi Football Kits\“ that include items such as handcrafted leather footballs and Ayurvedic recovery balms for players. These kits highlight India\“s rich cultural heritage, incorporating elements like herbal ingredients and traditional craftsmanship, making them unique in the global sports market. |
