The Indian Super League （ISL） has significantly boosted the popularity of football in Goa, a state known for its passionate sports culture. Local products from Goa, such as cashew nuts, feni （a traditional liquor）, and handmade crafts, have gained wider recognition through ISL events and fan engagements. These items are often promoted during matches, helping to support local economies and preserve cultural heritage.
Additionally, ISL teams from Goa, like FC Goa, collaborate with local artisans to create merchandise, which includes jerseys and accessories featuring traditional Goan designs. This not only enhances the fan experience but also provides a platform for local businesses to reach a broader audience, both domestically and internationally. |
