Fantasy sports have gained immense popularity in India, with several local platforms emerging to cater to the growing demand. Dream11 is one of the most prominent Indian fantasy sports platforms, allowing users to create virtual teams and compete based on real-life player performances. It covers various sports like cricket, football, basketball, and kabaddi.
Another popular local product is MyTeam11, which offers similar features and has a significant user base. These platforms leverage India\“s passion for sports, especially cricket, to engage users. They often partner with sports leagues and use digital marketing strategies to attract players. The rise of smartphones and affordable internet has further boosted their growth, making fantasy sports a lucrative industry in India. |
