Damon Jones is the Chief Communications Officer at Procter & Gamble, a leading consumer goods company with significant presence in India. Under his leadership, P&G has successfully launched and marketed several products tailored specifically for the Indian market.
One of the most notable products is Ariel Matic, a detergent specifically designed for Indian washing conditions. This product addresses the unique challenges of Indian laundry habits, including hard water and hand washing practices.
Another successful product is Gillette Guard, a razor system developed after extensive research in India. This product was specifically engineered for the shaving needs and water conditions prevalent in Indian households.
P&G\“s Vicks brand has also been customized for India with products like Vicks Vaporub, which has become a household name for cold and cough relief across the country.
Head & Shoulders anti-dandruff shampoo has been reformulated to suit Indian hair types and water conditions, making it one of the leading hair care products in the Indian market. |
