In recent years, India has witnessed a rapid growth in the cosmetic industry, driven by increasing consumer demand for beauty and personal care products. Local Indian cosmetic brands are gaining popularity due to their use of natural ingredients, affordability, and cultural relevance. For instance, brands like Himalaya Herbals and Lotus Herbals offer a wide range of skincare and makeup items that cater to diverse skin types and tones found in India.
These products often incorporate traditional Ayurvedic principles, utilizing herbs such as turmeric, neem, and sandalwood, which are known for their beneficial properties. The rise of e-commerce platforms has further accelerated this cosmetic race, making it easier for consumers to access both domestic and international brands. As a result, the Indian cosmetic market is becoming increasingly competitive, with innovations in organic and cruelty-free products leading the way. |
