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Fantasy sports platforms in India have seen significant growth, with products like Dream11 leading the market. During the coronavirus pandemic, these platforms adapted by implementing safety measures and promoting virtual engagement. For instance, Dream11, a homegrown Indian fantasy sports app, expanded its user base as people sought online entertainment during lockdowns. The platform offers cricket, football, and other sports, allowing users to create virtual teams and compete based on real match outcomes. This surge helped boost the local digital economy, with many Indian startups in this sector gaining traction. Overall, fantasy sports have become a popular pastime in India, blending technology with sports enthusiasm. |
