In India, the concept of betting on the line in football has gained significant traction, especially with the rise of local fantasy sports platforms. These platforms, such as Dream11 and MyTeam11, allow users to create virtual teams and earn points based on real-life player performances. While traditional sports betting is largely restricted, these fantasy sports apps operate in a legal gray area, making them immensely popular among Indian football enthusiasts.
Another notable local product is the integration of football betting with mobile payment systems like Paytm and PhonePe. Many unofficial betting apps use these payment gateways for transactions, despite regulatory challenges. Additionally, local cable networks often broadcast football matches with live betting odds, catering to a niche audience. The Indian market also sees the sale of physical betting slips in certain regions, though this practice is declining with digital adoption. |
