The idea of “Pan-India” releases sounds exciting, but in reality, it doesn’t always work. Many times, it ends up being more of a myth than a workable strategy.
Take the example of OG. The film performed strongly in Telugu but failed to make an impact in Tamil, Malayalam, and Kannada markets. Even in Hindi, the response was extremely poor.
The main reason was the lack of proper promotions in non-Telugu regions. In fact, the film had almost no visibility in the Hindi belt, despite the makers roping in Emraan Hashmi to generate traction. His presence did not translate into box office returns.
This shows a clear lesson; unless promotions are executed strategically across languages, Pan-India releases can backfire.
If the Pan-India trend continues without careful planning, producers and buyers risk losing heavily, as even the huge publicity costs cannot be recovered. Regional strength alone cannot guarantee nationwide success.
Now Kantara Chapter 1 is coming up in a few hours. We need to see what is in store for this! |
