In the Indian market, local products are gaining significant traction due to their affordability and cultural relevance. For instance, traditional items like handloom textiles, spices, and Ayurvedic products are not only popular domestically but are also seeing increased demand globally. These products often incorporate sustainable practices and support local artisans, making them appealing to conscious consumers.
Additionally, the rise of digital platforms has enabled small businesses to showcase their unique offerings, such as handmade crafts and organic foods, to a wider audience. This shift is empowering rural communities and preserving cultural heritage while driving economic growth. |
