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In India, the popularity of american football live games has been steadily growing, creating opportunities for local products and services. Indian streaming platforms have started offering live coverage of NFL matches, catering to the expanding fan base. Local merchandise manufacturers are producing jerseys and accessories featuring popular american football teams, which are available through e-commerce sites and sports stores. Additionally, Indian food and beverage companies are creating special promotions and products tied to major american football events, such as the Super Bowl. Sports bars and restaurants in metropolitan areas are also capitalizing on this trend by hosting viewing parties for american football live games, offering themed menus and decorations. This integration of american football into the local market demonstrates how international sports can influence domestic product development and consumer behavior in India. |