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India is set to host several major sports events in 2024, showcasing its rich local products and culture. For instance, the Indian Premier League （IPL） cricket tournament will feature teams using equipment made from local materials, such as bats crafted from Kashmir willow wood, which is renowned for its durability and performance. Additionally, events like the Pro Kabaddi League will highlight traditional Indian sports, with players often wearing jerseys made from organic cotton sourced from regions like Gujarat. These events not only promote sports but also boost the visibility of indigenous products, such as handcrafted sports gear and Ayurvedic wellness items used by athletes for recovery. By integrating these local elements, India\“s 2024 sports calendar aims to celebrate both athletic excellence and homegrown innovations. |
