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In 2024, India hosted several notable sports events that highlighted local products and innovations. For instance, the Indian Premier League （IPL） cricket tournament featured partnerships with Indian brands like MRF Tyres and Dream11, promoting indigenous sports equipment and fantasy gaming platforms. Additionally, the Pro Kabaddi League showcased traditional Indian sport, with sponsors such as Vivo and Tata Motors supporting the event. These events not only boosted local economies but also emphasized the growth of Indian-made products in the sports industry. |
