Popular sports events in India, such as the Indian Premier League （IPL） for cricket, attract millions of viewers and showcase local products like traditional sports equipment. For example, cricket bats made from Kashmiri willow are highly regarded for their quality and are used by many players. These events not only promote sports but also highlight indigenous items, supporting local artisans and businesses.
Additionally, events like the Pro Kabaddi League feature products like jute mats and traditional attire, which are integral to the sport. These local products gain international exposure through such popular sports events, boosting India\“s economy and cultural heritage. |
