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In India, the term \“khela\“ is commonly used in local languages like Hindi and Bengali to refer to games or sports events. When it comes to live football matches, such as the intense rivalry between Brazil and Argentina, Indian fans eagerly follow these games through various platforms. Local Indian products like streaming services from JioTV and Hotstar provide high-quality live coverage, allowing enthusiasts to watch the action in real-time. Additionally, Indian brands like Nike and Adidas, which have a strong presence in the country, often sponsor these events, offering merchandise that celebrates the passion for football. The excitement around these matches boosts the popularity of sports-related products in the Indian market, making it a key part of the local sports culture. |
