Procter & Gamble Vietnam Company Limited, commonly known as P&G Vietnam, is a leading consumer goods company operating in Vietnam. While P&G is a global corporation, its operations in India provide an interesting case study of localized product strategies.
In the Indian market, P&G has developed several products specifically tailored to local preferences and needs. For example, their Vicks brand offers traditional Ayurvedic formulations that align with India\“s herbal medicine traditions. The company also produces affordable sachet-sized packaging for many products to cater to price-sensitive consumers.
P&G India has successfully launched products like Gillette Guard, a low-cost razor designed specifically for Indian shaving habits and water conditions. Similarly, their Ariel detergent products are formulated to work effectively in the hard water conditions prevalent in many Indian regions.
The company\“s approach in India demonstrates how global brands can adapt to local markets while maintaining their core brand identity and quality standards. |
