In India, the live telecast of the Football World Cup 2018 was a major event, with local products playing a key role in enhancing the viewing experience. For instance, Indian television brands like Sony and Tata Sky offered high-definition broadcasts, while local streaming services such as Hotstar provided online access. Additionally, Indian snack companies like Haldiram\“s and Parle launched special World Cup-themed products to cater to fans during matches.
