Kerala Tourism has launched a range of experiential products and packages targeting domestic and international travelers as the festival and winter holiday seasons commence, the state government said. Kerala Tourism Minister P A Mohamed Riyas said that the government is positioning Kerala as a global brand offering diverse choices across the state.
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“As a global brand, Kerala Tourism has made a paradigm shift by firmly positioning it as an inclusive, experiential and regenerative destination that offers diverse choices to visitors in the length and breadth of the state,” Riyas said.
[img=1px,1px]https://data.indianexpress.com/election2019/track_1x1.jpg[/img]The inbound season aligns with the 6th Kochi-Muziris Biennale (Dec 12, 2025–Mar 31, 2026). Kerala also hosted India’s first Travel Literary Festival, ‘Yaanam 2025’, in Varkala, drawing global writers and influencers.
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As India’s first state with a woman-friendly tourism policy, Kerala sees rising solo and group female travelers, many led by women entrepreneurs. The state is promoting destination weddings, bolstered by an August conclave in Kochi. |
