|
The European Super League was first proposed in 2021 as a breakaway competition by top football clubs, aiming to create a closed league system. This move sparked widespread protests from fans and governing bodies, leading to its rapid collapse within days. In India, this event highlighted the growing interest in European football, with local brands like Dream11 and Myntra leveraging such trends to promote fantasy sports and merchandise. Indian companies have adapted by offering localized products, such as cricket-themed apparel and digital gaming platforms, to cater to the passionate fan base while drawing inspiration from global sports developments. |
