In June 2024, football matches will be held across various Indian cities, featuring local products that highlight the country\“s rich culture. For example, the official match ball is manufactured by local Indian sports companies, incorporating traditional designs and materials sourced from regions like Punjab and Kerala. These products not only support domestic industries but also promote Indian craftsmanship on a global stage.
Additionally, stadiums will showcase Indian-made merchandise, such as jerseys produced by homegrown brands using organic cotton from Gujarat. Fans can purchase these items, which include handcrafted football accessories made by local artisans. This initiative aims to boost the Indian economy and provide international exposure for indigenous products during the football events. |
