There are two kinds of filmmakers; some promote their films without spending a single rupee, while others spend exactly where and when it matters.
SS Rajamouli has mastered both these methods. Before Baahubali, he relied heavily on Telugu media; after that, he strategically shifted his focus to Bollywood media, showing his films to select Hindi outlets before release to create a nationwide buzz.
Later, he even extended that reach to Hollywood media, taking his promotions global.
Right now, Rajamouli is working on his much-awaited project with Mahesh Babu, which has been in production for quite some time.
Fans have been tracking every update, grabbing small pieces of information and sharing them online, but there hasn’t been any official announcement yet.
With November here, fan circles started buzzing that Rajamouli would soon break the silence with a press meet; in his trademark grand fashion.
Amid this speculation, a fun social media exchange between Rajamouli, Mahesh Babu, and Priyanka Chopra lit up Twitter last night.
The three of them seemed to have planned a witty online “chat” — almost like a WhatsApp conversation, only public.
It began with Mahesh Babu reminding everyone that November had arrived. Rajamouli quickly replied, teasing, “Shall we review a film?” to which Mahesh jokingly shot back, “Maybe your Mahabharata movie?”
He reminded Rajamouli again, “You promised an update in November; time to keep your word!”
Rajamouli responded coolly, “It’s just starting now… let’s reveal everything slowly.”
Mahesh, in his trademark playful tone, quipped, “Slowly? What next, you’ll release it in 2030?”
That’s when Priyanka Chopra joined the banter, saying, “I always reveal everything on my Insta stories… should I share what you told me on set?”
Mahesh immediately replied with one of his film-style lines, “Once I make up my mind, I go all in blind!”
Rajamouli jumped back into the thread, mock-scolding Mahesh: “Why did you tell Priyanka? You’ve spoiled the surprise!”
Mahesh wrapped it up with another cheeky response: “Surprise? Even Priyanka didn’t know it was one!” And with that, the hilarious Twitter chat came to an end.
Fans quickly flooded the comment sections, calling the whole exchange “totally scripted”, but one thing was clear; Rajamouli’s marketing instincts are unmatched.
The tweets have already garnered millions of views, proving yet again that when it comes to promotions, Rajamouli’s strategy is always in a league of its own. |
