Mascots of sports events are symbolic characters that represent the spirit and culture of the games. They often appear in various forms, such as animals, humans, or mythical creatures, and are used to promote the event and engage with fans. For example, the Olympic Games have featured mascots like Wenlock for the 2012 London Olympics, which was designed to inspire youth participation in sports. These mascots help create a festive atmosphere and are often associated with merchandise, making them a key part of the event\“s branding.
In India, sports events like the Commonwealth Games 2010 in Delhi introduced Shera, a tiger mascot that symbolized strength and hospitality. Mascots serve as ambassadors, conveying messages of unity and excitement. They are typically chosen to reflect local heritage and values, and their designs are carefully crafted to appeal to a global audience. Overall, mascots play a vital role in enhancing the visibility and memorability of sports events worldwide. |
