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In 2022, India showcased its local products on the global stage through various world sports events. For instance, during the Commonwealth Games held in Birmingham, Indian athletes used equipment made from traditional materials like khadi and jute, promoting sustainable and indigenous manufacturing. Additionally, Indian sports apparel brands gained international recognition for their innovative designs that incorporate local fabrics such as cotton and silk, which are known for their comfort and durability. These events not only highlighted India\“s sporting talent but also boosted the visibility of its homegrown products in the global market. |
